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Email Marketing Services For Small Businesses in 2020

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Email Marketing Services For Small Businesses in 2020

INTRODUCTION

The email market is one of the important tools in any digital campaign. The email market service is needed to boost your business. Once you start using the email marketing service, you will be able to automate your marketing workflows, tract stats, build a deeper relationship with your visitors and send better emails.

Once you have one of the best email marketing device, you are one way of getting a range of customers and boosting your business.

The email marketing tools are many but only the major ones will be for your small businesses.

BEST 10 EMAIL MARKETING TOOLS

CONSTANT CONTACT

This is the best email marketing for small scale businesses. It does a good job of delivering solid email marketing capabilities. It has a very nice interface.  The constant contact was founded in 1995 and today It has grown to one of the largest email services in the world.

Pros

•    A wealth of different templates.

•    Intuitive and flexible editing module.

•    Selection of commerce and event integrations.

Cons

•    It can get pricey once you have thousands of contacts.

PRICE PLAN

Mail Plan:

•    0-500 subscribers: $20 per month

•    501-2,500 subscribers: $45 per month

•    2,501-5,000 subscribers: $65 per month

•    5,001-10,000 subscribers: $95 per month

Email Plus Plan:

•    0-500 subscribers: $45 per month

•    501-2,500 subscribers: $70 per month

•    2,501-5,000 subscribers: $95 per month

SENDINBLUE

This is another powerful email marketing tool. It runs on a low budget and still offers one of the best services. Sendinblue is a young email marketing platform. They were first built to send transaction-based mail. Now it has combined the power of email and SMS campaigns in one unique platform.

Pros

•    SMS campaign functionality.

•    Free plan available.

•    A wealth of auto-responders and transactional email features.

Cons

•    The account setup can be a chore.

•    Basic templates could use improvement.

Limited free plan:

•    Send up to 300 emails per day

•    Monthly limit of 9,000 emails per month

•    Unlimited number of contacts

Lite plan: $25 per month

•    Send up to 40,000 emails a month

•    No limit on the number of daily emails

•    Unlimited number of contacts

Essential plan: $39 per month

•    Send up to 60,000 emails per month

•    No daily email sending limit

•    No logo on emails

•    Unlimited number of contacts

  • Premium plan: $66 per month

•    Send up to 120,000 per month

  • No daily email sending limit

•    Access to advanced automation features

       •    Unlimited number of contacts

  • The plans are flexible but there is no money-back guarantee.

GetResponse

The GetResponse is an online email marketing with over 350,000 bases. The GetResponse is all round in the marketing platform and offers services from small businesses mid-sized businesses because it has a good email marketing feature.

Pros

•    Easy to use.

•    An impressive number of third-party integrations.

•    Solid email marketing features.

Cons

  • Templates could be more modern.
  • Bare-bones analytics.
  • Free plan is brief.

Basic plan:

  • Up to 1,000 subscribers: $15 per month
  • Up to 2,500 subscribers: $25 per month
  • Up to 5,000 subscribers: $45 per month
  • Up to 10,000 subscribers: $65 per month

Plus plan:

  • Up to 1,000 subscribers: $49 per month
  • Up to 10,000 subscribers: $75 per month

Professional plan:

  • Up to 10,000 subscribers: $165 per month
  • Up to 25,000 subscribers: $255 per month

MailChimp

This email marketing tool Is easy to use. It is majorly used by bloggers and small website owners.

•    Up to 25,000 subscribers: $255 per month

•    Up to 10,000 subscribers: $165 per month

Professional plan:

•    Up to 10,000 subscribers: $75 per month

•    Up to 1,000 subscribers: $49 per month

Plus plan:

•    Up to 10,000 subscribers: $65 per month

5,000 subscribers: $45 per month

•    Templates could be more modern.

•    Bare-bones analytics.

•    The free plan is brief.

Basic plan:

•    Up to 1,000 subscribers: $15 per month

•    Up to 2,500 subscribers: $25 per month

•    Up to

This email marketing tool Is easy to use. It is majorly used by bloggers and small website owners.

 Pros

•    A generous selection of third-party integrations.

•    Flexible pricing.

•    Helpful documentation.

Cons

•    Reporting functionality could be better.

Free plan

•    Send up to 10,000 emails per month

•    Grow your list up to 2,000 subscribers

  • Email support included for 30 days
  • Essentials plan: Plans start at $9.99 per month
  • Up to 5,000 subscribers: $49.99 per month
  • Up to 10,000 subscribers: $74.99 per month
  • Up to 25,000 subscribers: $189 per month
  • Up to 50,000 subscribers: $259 per month
  • Standard plan: Plans start at $14.99 per month
  • Up to 5,000 subscribers: $74.99 per month
  • Up to 10,000 subscribers: $99 per month
  • Premium plan: Plans start at $299 per month
  • Up to 20,000 subscribers: $399 per month
  • Up to 50,000 subscribers: $599 per month

CONVERT KIT

This email marketing was founded in 2013. They target a specific number of people in the market called the ”creators”. They include bloggers, authors, Instagram stars, etc.

PRICE AND SUBSCRIPTION PLAN

•    0-1000 subscribers: $29 per month

•    1000-3000 subscribers: $49 per month

•    3000-5000subscribers: $79 per month

•    5000+ subscribers: Custom pricing

DRIP

This is another new email marker provider. Their services are majorly channeled towards bloggers, marketers and eCommerce market owners.

  • PROS
  • •    No lower limit
  • •    No commissions
  • •    Company/fund drip account
  • CONS
  • •    No income stream
  • •    No control on valuation and timing
  • PRICE AND SUBSCRIPTION PLAN
  • Starter plan: Free
  • •    Up to 100 subscribers
  • •    Unlimited email sends
  • Basic plan: $49 per month
  • •    Up to 2,500 subscribers
  • •    Unlimited email sends
  • Pro plan: $122 per month
  • •    Up to 5,000 subscribers
  • •    Unlimited email sends

AWEBER

The AWeber has been in existence for about 18 years, it is a popular tool known to have possibly invented the email auto resender.

PROS

•    Easy to use

•    Reasonable price

•    It integrates with a decent range of third party tools and app

•    All email templates are responsive#

CONS

•    Some templates are outdated

•    Multiple segments cannot be included or excluded at once sending an e-newsletter

PRICE AND SUBSCRIPTION PLAN

•    0-500 subscribers: $19 per month

•    501-2,500 subscribers: $29 per month

•    2,501-5,000 subscribers: $49 per month

•    5,001-10,000 subscribers: $69 per month

•    10,001-25,000 subscribers: $149 per month

KEAP

This is an email marketing prover that combines robust analytics like CRM, email marketing with a friendly interface and a customizable dashboard for easy use. Keap was formally known as infusionsoft.

Pros

•    Easy to use.

•    Combines CRM with email marketing.

•    Highly customizable dashboards and auto-responders.

Cons

•    Reporting features need refinement.

•    Templates are limited.

PLANS AND SUBSCRIPTION

•    Keap Grow starts at $49 per month

•    Keap Pro starts at $99 per month

•    Infusionsoft starts at $199 per month

MAILER LITE

The mailer lite email marketing tool is one of the simplest tools to use. It serves as a wide international audience and it operates in multiple languages.

PROS

•    Very affordable

•    User friendly

CONS

•    Hidden Rule for new account approval

•    Strenuous approval system

PRICE AND PLAN

•    1-1,000 subscribers and 12,000 emails: Free

•    1-1,000 subscribers and unlimited emails: $10 per month

•    1,001-2,500 subscribers: $15 per month

•    2,501-5,000 subscribers: $30 per month

•    5,001-10,000 subscribers: $50 per month

ACTIVE CAMPAIGN

This is powerful user-friendly automation, it helps uses to create, monitor and analyze their marketing campaigns.

PROS

•    Easy to use

•    Affordable

•    Zapier integration

CONS

•    Technical support still needs improvement

PRICE AND PLAN

The active campaign runs on 4 plans

•    The lite plan which starts from $15 monthly for 100 subscribers

•    The plus plan stars from $70 per month for 1,000 subscribers

•    The professional plan starts from $159 per month for 2,500 subscribers

•    The enterprise plan starts from $279 per month for 2,500 subscribers

CONCLUSION

The marketing providers share similar services and it is for you to choose what type of marketing service you want. It is not that difficult to choose a marketing service after looking at their features and weaknesses, you should consider the nature of your business and look for the right marketing service that suits it.

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