Facebook is a powerful medium of communication. This needs no special emphasis. With 2.3 billion people using it every month and 1.6 billion daily, its scale and Facebook ads reach are huge.
No wonder businesses are eager to exploit this platform to maximize their earning potential. Facebook Ads campaign is an effective tool to make sure that your message reaches the intended audience and you gain from your investment in a big way.
In this article, we will describe to you how you can set up an ad campaign on Facebook and how it will help you in gaining new clients.
Setting up Ads on Facebook:
Setting up an Ad on Facebook is not very hard. You have to pay attention to what Facebook is asking you and align it with the goals of your ad campaign. Facebook Ads options can be broken down into the following three broad categories;
Campaign: It houses all of your assets.
Ad sets: When your audience is unique from each other you will need a separate ad set for each.
Ads: These are your actual ads within your ad set. Each ad set can have a number of ads that differ from each other as they cater to different demographics.
Ads Manager: You can create a paid ad using Facebook’s Ads Manager.
After logging in to the Ads Manager, it will show you details of all your previous ad campaigns. If you have not run any campaign in the past, this dashboard will be empty.
To create a new campaign, ad set or ad click on the “Create” button.
Ads Manager will now ask you to choose an objective for your ad. There are 11 objectives given there, you can choose the one that is closest to your own objective.
After you are done with the objective, Facebook will now ask you to define your target audience. If you are doing this for the first time, you will have to experiment with several options until you reach your desired audience.
You will have to keep in mind your specific objective to finalize the audience. For an objective like website traffic, the audience needs to be large while for messages it should be specific. You can save your target audience for future use.
You can set either a daily or a lifetime budget. Let’s take a look at both of them.
Daily budget: If you want your ad to run continuously throughout the day, then this should be your go-to option. The minimum daily budget for an ad set should be US$1.00 and it should be 2XCPC (cost per link click).
Lifetime budget: If your ad will run for a specific period of time, choose this option.
You can now schedule the timing of your ad. You can schedule it to run immediately, or you can customize the start and end dates. You can also set parameters so that your ad will run in particular hours or on particular days.
Optimization & pricing:
You can also choose whether or not you like to bid for your objective, clicks or impressions? This will change how your ad is presented and paid for. By doing so, you will pay for your ad based on the fact that who among your target audience will complete your desired action. Facebook will control what your maximum bid would be.
There are two types of delivery. One where the ad would be shown throughout the day, this is called standard delivery. The other is called accelerated delivery where you reach the audience quickly for time-sensitive ads. To avail of this option, you will have to do manual bid pricing.
Creation of your Ad:
This option lets you choose the look of our ad. It depends on what was your original objective was. If you want more traffic towards your website, then Facebook would suggest Clicks to Website Ads option. This is further divided into the following two options:
- Links and
Links: Links refers to a single image ad.
Carousel: Carousel is a multi-image (3-5 images) scrolling ad with no extra cost.
It is important to remember that you will have to observe certain design recommendations for your ads. These would be the number of characters for your headline and text, image resolution and image ratio.
Displaying your AD
Once you are done with it, you will be asked how you would like to display your ad. The display has three available options;
- Desktop News Feed
- Mobile News Feed and
- Desktop right column
The first two lets you know how your ad would be displayed on the desktop and mobile screens. You use the third option when you don’t have a Facebook page to link with your ad.
Performance of your Ad:
After you are done with running your ad, you can monitor its performance via Facebook’s Ads Manager and your marketing software.
Benefits of Facebook Ads:
There are many benefits associated with running your ad campaigns on Facebook. Some of the prominent ones are;
- Huge reach
- Targeted audience
- It’s quick
- Increased brand awareness
- Increased revenue
- Increased traffic towards your website
- Measure your performance
- Engage your website visitor through remarketing
- Encourage repeat customers
- Increased word of mouth and referrals
- Better your SEO ranking
- You can build your email list with the help of Facebook advertising
- Enter new markets.
- Adjust your ad campaign during its running time to get better results
- Your competitors are using it, so why not you?
- You can set your own budget and remain within it
- It is better than organic advertising
Facebook has a wide reach and a huge user base. This makes it an ideal platform to advertise your business on it. You can set up Facebook ads with quiet ease. It allows you to choose your budget audience, the timing of your ad and other customization feature. An effective Facebook ad campaign will give you the desired results.